Michael Mascarenhas is the CEO of Desert Group which is one of the world’s largest concentrically diversified group of horticultural and lifestyle companies –centered around green, water and people – truly biophilic.
With more than 30 years hands-on experience of cross national, multi-sectoral businesses in an international environment, Michael’s career and reputation is based on his achievements in accomplishing successful turnarounds of damaged or underperforming assets and transforming them into dynamic centres of creative energy where the employees are empowered and value is created for all stakeholders alike.
His cross sectoral experience include Aerospace, Education, Financial Services & Investments, Construction & Real Estate, Horticulture, Manufacturing, Distribution and Retail. A strong ambassador of CSR, Desert Group has one of the most vibrant CSR programs focused on Special Needs and Cognitive Disabilities, recently winning the regions Taa’theer CSR MENA award.
Michael believes that his experiences are something to share at a global level and that there are lessons to be learned through re-energizing businesses and transforming them to be both customer focused and innovative. Ultimately the purpose of a successful business is to have positive impact on society by enhancing people’s lives and he recognizes that his customers and employees are at the centre of this. An FCA, MBA, CIA, an alumnus of the Saïd Business School and a Certified Member at Hawkamah, he has tremendous experience in business resuscitation and transformation and thrives in expansive business operations that have lost their direction.